Building and operating a Cincinnati portfolio.
Ian Cruz, CPA. Investor, operator, educator. The person who reads the trailing twelve before the pro forma.

Hi, I'm Ian.
My financial education started young, watching my parents navigate the 2008 housing crisis. The lesson stuck: paperwork and trust are not the same thing, and the numbers have to be yours.
I took the accounting route. UCLA, then audit at KPMG and PwC, then a decade at Canvas Ventures as Manager of Finance, closing the books on venture funds and sitting across from valuations every quarter. I have an active CPA license and I still use it.
Real estate came slower. Years of analysis paralysis, then a San Jose duplex house hack in March 2022, an improvement 1031 into a Santa Clara six-unit with an ADU, and a flight to Cincinnati that turned into Maple, a six-unit in Norwood. I was a 2,300-mile landlord with no local network, so I built one: a Cincinnati investor community that now counts 200+ members, and an annual field trip that brings out-of-town investors to walk the city with the people doing deals here.
In June 2024 I left corporate to do this full time. A year later I co-founded Three Little Pigs Investment Services with Slocomb Reed, a vertically integrated firm with its own property management, renovation and HVAC teams. I sponsor the deals, serve as CFO across the TLP companies, sit on the property-management board, and keep the books through MyREIBookkeeper, the bookkeeping firm I started for investors who were tired of accountants who had never seen a rent roll.
What I bring to the table
The numbers
- Active CPA license (California)
- UCLA, B.A. Business Economics
- Audit at KPMG and PwC
- Ten years of venture-fund finance at Canvas Ventures
- CFO across the Three Little Pigs companies
The operating
- Co-founder, Three Little Pigs Investment Services
- Lead GP: Northside Apartments and SFR Portfolio
- Co-GP on 500+ units in Hamilton, Ohio
- Board member, Three Little Pigs Property Management
- 207 units owned or sponsored, $30M+ transacted
The community
- Host, Cincinnati Investors Field Trip, 2023 to 2026
- Founder, Cincinnati investor community (200+ members)
- Creator of the Cincinnati Investor Pod
- Co-host, The Cincinnati Real Estate Investing Show
- Speaker at SAREcon, NVST and the Best Ever Conference
Each one, teach one.
That was the motto in the gym where I coached amateur boxers for more than a decade, and it is how I think about real estate. Nothing here happens overnight, but a few good moves made early compound for a lifetime. You get the model, not the dream.
- I'm not an influencer, and not a guru. I am an operator who teaches on the side.
- Most of what I know is already free: the newsletter and the show.
- When I do charge, the scope is in writing before the invoice.
Wealth is appreciation squared, times leverage. Cash flow is defense, not lifestyle.
The Three Little Pigs house view




Earlier chapters ELEV8 Capital, past capital-raising project · Dreamland Boxing, volunteer coach and former treasurer · Coach Ian Fitness, the blog · Cincinnati investors community on Fractional
Working on something in Cincinnati?
Investors, operators, and the numbers people behind them. Tell me what you're building.